What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

Queen Letizia, Bags, Princess Leonor

All tagged 17Dec24-M

Arma Sao Paulo Coat

Mar 21

Mar 21 Arma Sao Paulo Coat

Crown Princess Mary, Outerwear

Max Mara Vivy Jumper

Dec 21

Dec 21 Max Mara Vivy Jumper

Crown Princess Mary, Tops

Joseph Alana Trousers in Dark Grey

Nov 30

Nov 30 Joseph Alana Trousers in Dark Grey

Crown Princess Mary, Bottoms