What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Crown Princess Mette Marit, Tops

All tagged 17Dec25-Eli

Rebecca Vallance Estella Dress

May 27

May 27 Rebecca Vallance Estella Dress

Princess Elisabeth, Dresses

Percossi Papi Sun Gold-Plated, Topaz and Pearl Earrings

Aug 18

Aug 18 Percossi Papi Sun Gold-Plated, Topaz and Pearl Earrings

Princess Elisabeth, Accessories, Earrings, Queen Mathilde

Jimmy Choo Romy 100 Pumps in Black Suede

Apr 25

Apr 25 Jimmy Choo Romy 100 Pumps in Black Suede

Shoes, Princess Marie, Princess Beatrice, Princess Charlene, Princess Alexandra Monaco, Princess Eugenie, Princess Elisabeth, Crown Princess Mary