What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 17Dec25-J

Eleventy Kids Herringbone-Panel Puffer Coat

Dec 17

Dec 17 Eleventy Kids Herringbone-Panel Puffer Coat

Prince Jacques, Outerwear

Brunello Cucinelli Kids Crew-Neck Ribbed Sweater

Dec 10

Dec 10 Brunello Cucinelli Kids Crew-Neck Ribbed Sweater

Prince Jacques, Tops