What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 17Feb11

Stella McCartney Rivet Clutch in Black

May 2

May 2 Stella McCartney Rivet Clutch in Black

Princess Beatrice, Princess Eugenie, Bags

Magrit Platform Pointed Pumps in Grey Suede

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Grey Suede

Queen Letizia, Shoes

Topshop Premium Ruffle Sleeveless Bolero

Jan 11

Jan 11 Topshop Premium Ruffle Sleeveless Bolero

Princess Beatrice, Outerwear

Jul 28

Jul 28 Céline Logo Print Canvas Tote in Blue

Bags, Crown Princess Mette Marit

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories