What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Read more →

Princess Laurentien, Accessories, Bracelet

All tagged 17Feb18

Tara Jarmon Tailored Collar Fitted Coat in Black

Aug 23

Aug 23 Tara Jarmon Tailored Collar Fitted Coat in Black

Princess Marie, Outerwear

Shrimps Robin High-Neck Wool Sweater in Black

Nov 18

Nov 18 Shrimps Robin High-Neck Wool Sweater in Black

Crown Princess Mary, Tops