What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

Read more →

October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 17Feb18

Tara Jarmon Tailored Collar Fitted Coat in Black

Aug 23

Aug 23 Tara Jarmon Tailored Collar Fitted Coat in Black

Princess Marie, Outerwear

Shrimps Robin High-Neck Wool Sweater in Black

Nov 18

Nov 18 Shrimps Robin High-Neck Wool Sweater in Black

Crown Princess Mary, Tops