What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 17Jan10

Camaïeu Silk Blouse in Black

Jul 24

Jul 24 Camaïeu Silk Blouse in Black

Princess Stephanie, Tops

Magrit Platform Pointed Pumps in Navy Suede

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Navy Suede

Queen Letizia, Shoes