What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 17Jan14

Manoush Sequin Dress

Apr 18

Apr 18 Manoush Sequin Dress

Camille Gottlieb, Dresses

Céline Nano Luggage Tote in Electric Blue

Feb 20

Feb 20 Céline Nano Luggage Tote in Electric Blue

Pauline Ducruet, Bags

Zara Metal Woven Stone Necklace

Feb 20

Feb 20 Zara Metal Woven Stone Necklace

Pauline Ducruet, Accessories, Necklace

Zara Studded Minaudiere

Dec 22

Dec 22 Zara Studded Minaudiere

Princess Beatrice, Princess Eugenie, Bags, Princess Stephanie

River Island Exposed Zip Skater Scuba Dress

Dec 11

Dec 11 River Island Exposed Zip Skater Scuba Dress

Princess Beatrice, Dresses