What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 17Jan25-MD

APM Monaco Meteorites & Circles Pavé Earrings

Jan 18

Jan 18 APM Monaco Meteorites & Circles Pavé Earrings

Marie Ducruet, Accessories, Earrings

Zara Knit Jacquard Coat

Jan 17

Jan 17 Zara Knit Jacquard Coat

Marie Ducruet, Outerwear

Louis Vuitton Alma BB Bag in Black Epi Leather

Sep 28

Sep 28 Louis Vuitton Alma BB Bag in Black Epi Leather

Marie Ducruet, Bags