What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 17Jul25-Vic

Skultuna Bambou Earrings

Apr 20

Apr 20 Skultuna Bambou Earrings

Crown Princess Victoria, Accessories, Earrings

Eduards Accessories Skiffer Mini Shoulder Bag

Feb 12

Feb 12 Eduards Accessories Skiffer Mini Shoulder Bag

Crown Princess Victoria, Bags

Engelbert Stockholm Mini Choker

Jul 14

Jul 14 Engelbert Stockholm Mini Choker

Crown Princess Victoria, Accessories, Necklace