What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 17Jun15-Sophie

Jane Taylor London Moselle Hat in White

May 18

May 18 Jane Taylor London Moselle Hat in White

Countess of Wessex, Hats

Jimmy Choo Abel Pumps in Nude Patent Leather

Jan 17

Jan 17 Jimmy Choo Abel Pumps in Nude Patent Leather

Countess of Wessex, Shoes