What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Jun22-IA

Sophie Bille Brahe Dauphin Taylor Ring

Jan 11

Jan 11 Sophie Bille Brahe Dauphin Taylor Ring

Princess Ingrid-Alexandra, Accessories, Rings

René Caovilla Hina Pumps

Jun 17

Jun 17 René Caovilla Hina Pumps

Princess Ingrid-Alexandra, Shoes

Alberta Ferretti Sleeveless Ruffled Gown

Jun 17

Jun 17 Alberta Ferretti Sleeveless Ruffled Gown

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Gowns