What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 17Jun26-M

Max Mara Siamese Trousers

Jun 17

Jun 17 Max Mara Siamese Trousers

Crown Princess Mary, Bottoms

Gianvito Rossi Gianvito 85 Pumps in Pink Calf Leather

May 6

May 6 Gianvito Rossi Gianvito 85 Pumps in Pink Calf Leather

Crown Princess Mary, Shoes

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Max Mara Micio Jacket in Pink

May 6

May 6 Max Mara Micio Jacket in Pink

Crown Princess Mary, Outerwear, Crown Princess Mette Marit