What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

Queen Letizia, Bags, Princess Leonor

All tagged 17May08-Eug

Prada Satin D'Orsay Ankle Strap Heels in Grey

Feb 17

Feb 17 Prada Satin D'Orsay Ankle Strap Heels in Grey

Princess Beatrice, Princess Eugenie, Shoes

Kate Moss for Topshop Victorian Ruffle Jacket

Oct 30

Oct 30 Kate Moss for Topshop Victorian Ruffle Jacket

Princess Beatrice, Princess Eugenie, Outerwear