What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 17May22-S1

Caroline Svedbom Grand Entrence Necklace

May 18

May 18 Caroline Svedbom Grand Entrence Necklace

Princess Sofia, Accessories, Necklace

Christian Louboutin Vanite Clutch in Red Satin

May 17

May 17 Christian Louboutin Vanite Clutch in Red Satin

Princess Sofia, Bags

LWL Jewelry Diamonds and Pearl Hoop Earrings in Yellow Gold

Nov 24

Nov 24 LWL Jewelry Diamonds and Pearl Hoop Earrings in Yellow Gold

Princess Sofia, Accessories, Earrings

Stinaa.J Denise 2.0 Pumps in Metallic

Nov 24

Nov 24 Stinaa.J Denise 2.0 Pumps in Metallic

Princess Sofia, Shoes