What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 17Oct20

Zara Hooded Padded Vest in Khaki

Oct 17

Oct 17 Zara Hooded Padded Vest in Khaki

Infanta Sofia, Outerwear

Springfield Essential Checked Coat in Ecru

Oct 17

Oct 17 Springfield Essential Checked Coat in Ecru

Princess Leonor, Outerwear, Infanta Sofia, Queen Letizia

Uterque Studded Messenger Bag in Black

Oct 17

Oct 17 Uterque Studded Messenger Bag in Black

Queen Letizia, Bags

Hugo Boss Cirala Trench Coat in Beige

Oct 17

Oct 17 Hugo Boss Cirala Trench Coat in Beige

Queen Letizia, Outerwear

Carolina Herrera Embossed Leather Sneakers in White/Red

Jul 25

Jul 25 Carolina Herrera Embossed Leather Sneakers in White/Red

Princess Leonor, Shoes

Hugo Boss Kate Low Cut Sneakers in White

Jul 23

Jul 23 Hugo Boss Kate Low Cut Sneakers in White

Queen Letizia, Shoes, Infanta Sofia, Princess Leonor

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories

Gold & Roses Dragonfly Stud Earrings

Aug 5

Aug 5 Gold & Roses Dragonfly Stud Earrings

Queen Letizia, Accessories, Earrings, Princess Leonor

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia