What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 17Oct23-MT

Zadig et Voltaire Tink Blouse in Khaki

Oct 22

Oct 22 Zadig et Voltaire Tink Blouse in Khaki

Grand Duchess Maria Teresa, Tops, Crown Princess Mary

Chloé Baylee Bag in Nude/Python

Sep 9

Sep 9 Chloé Baylee Bag in Nude/Python

Grand Duchess Maria Teresa

Peruffo Slide Mini Shield Earrings in Yellow Gold

Nov 4

Nov 4 Peruffo Slide Mini Shield Earrings in Yellow Gold

Accessories, Earrings, Grand Duchess Maria Teresa