What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 18Apr23-Max1

Cartier CT1024S Sunglasses

Jun 15

Jun 15 Cartier CT1024S Sunglasses

Queen Maxima, Sunglasses

Claes Iversen Embellished Draped Knee-Length Dress

May 10

May 10 Claes Iversen Embellished Draped Knee-Length Dress

Queen Maxima, Dresses

Gianvito Rossi Plexi Pumps in Gold

May 10

May 10 Gianvito Rossi Plexi Pumps in Gold

Queen Maxima, Shoes

Begum Khan Evil Eye Evening Bag

Apr 13

Apr 13 Begum Khan Evil Eye Evening Bag

Bags, Crown Princess Marie Chantal, Queen Maxima