What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

Latest Find

Featured

Rizzo Crystal Embellished Sandals

Crown Princess Victoria, Shoes

Rizzo Crystal Embellished Sandals

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All tagged 18Apr26-Marie

Giorgio Armani Jersey Asymmetrical Jacket

Sep 11

Sep 11 Giorgio Armani Jersey Asymmetrical Jacket

Princess Marie, Outerwear

Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Apr 2

Apr 2 Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Bags, Princess Marie

Gianvito Rossi Closed Toe Pumps in Grey Suede

Nov 7

Nov 7 Gianvito Rossi Closed Toe Pumps in Grey Suede

Shoes, Princess Marie