What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 18Apr26-Marie

Giorgio Armani Jersey Asymmetrical Jacket

Sep 11

Sep 11 Giorgio Armani Jersey Asymmetrical Jacket

Princess Marie, Outerwear

Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Apr 2

Apr 2 Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Bags, Princess Marie

Gianvito Rossi Closed Toe Pumps in Grey Suede

Nov 7

Nov 7 Gianvito Rossi Closed Toe Pumps in Grey Suede

Shoes, Princess Marie