What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Diesel Zipped Jacket

Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 18Feb17

Giorgio Armani Cashmere Belted Coat

Apr 19

Apr 19 Giorgio Armani Cashmere Belted Coat

Grand Duchess Maria Teresa, Outerwear

Fendi Peekaboo Essential Bag in Python

Dec 8

Dec 8 Fendi Peekaboo Essential Bag in Python

Grand Duchess Maria Teresa, Bags

Ole Lynggaard Gypsy Earrings in Gold and Mixed Stones

Nov 23

Nov 23 Ole Lynggaard Gypsy Earrings in Gold and Mixed Stones

Queen Maxima, Accessories, Earrings, Princess Catharina-Amalia

Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Apr 4

Apr 4 Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Crown Princess Mary, Shoes, Princess Madeleine, Queen Maxima, Queen Mathilde

Paule Ka Two Tone Belted Coat in White

Mar 14

Mar 14 Paule Ka Two Tone Belted Coat in White

Princess Marie, Outerwear, HGD Stéphanie