What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

Read more →

November 10, 2026

Latest Find

Featured

Hobbs Evangeline Tweed Coat

HGD Stéphanie, Outerwear

Hobbs Evangeline Tweed Coat

HGD Stéphanie, Outerwear

Read more →

HGD Stéphanie, Outerwear

All tagged 18Jan26-Son

Eliot Zed Berta Pumps in Grey Suede

May 6

May 6 Eliot Zed Berta Pumps in Grey Suede

Queen Sonja, Shoes

Rena Lange Striped Blue Lining Skirt in Black

Jun 25

Jun 25 Rena Lange Striped Blue Lining Skirt in Black

Queen Sonja, Outerwear

Rena Lange Striped Blue Lining Blazer in Black

Jun 25

Jun 25 Rena Lange Striped Blue Lining Blazer in Black

Queen Sonja, Outerwear