What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 18Jun10-M

Cartier Love Bracelet in White Gold

Jun 12

Jun 12 Cartier Love Bracelet in White Gold

Princess Madeleine, Accessories, Bracelet

Jimmy Choo Clue Sandals in Silver Leather

Jun 10

Jun 10 Jimmy Choo Clue Sandals in Silver Leather

Princess Madeleine, Shoes, Zara Phillips

Angel Sanchez Couture Strapless Gown

May 27

May 27 Angel Sanchez Couture Strapless Gown

Princess Madeleine, Gowns

Kara Ross Prunella Clutch in Silver

Dec 11

Dec 11 Kara Ross Prunella Clutch in Silver

Princess Madeleine, Bags