What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 18Jun15-Z

Burberry Mildenhall Crossbody Bag in White Grained Leather

Mar 26

Mar 26 Burberry Mildenhall Crossbody Bag in White Grained Leather

Zara Phillips, Bags

Alaïa Laser-Cut Suede Sandals in Black

Aug 21

Aug 21 Alaïa Laser-Cut Suede Sandals in Black

Zara Phillips, Shoes