What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 18Jun15-Z

Burberry Mildenhall Crossbody Bag in White Grained Leather

Mar 26

Mar 26 Burberry Mildenhall Crossbody Bag in White Grained Leather

Zara Phillips, Bags

Alaïa Laser-Cut Suede Sandals in Black

Aug 21

Aug 21 Alaïa Laser-Cut Suede Sandals in Black

Zara Phillips, Shoes