What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jun 18, 2025

King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

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Grand Duchess Maria Teresa, Bags

Giorgio Armani Gathered Clutch

Grand Duchess Maria Teresa, Bags

All tagged 18Jun25-Mad

Jun 18

Jun 18 Zara Contrast Trainers

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Princess Madeleine, Shoes

Jun 18

Jun 18 Valentino V4084 Sunglasses

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Princess Madeleine, Accessories

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Sarah Williams

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Sarah Williams

Princess Madeleine, Accessories, Necklace

May 1

May 1 Veronica Beard Jeanne Linen-Blend Trousers

Sarah Williams

Princess Madeleine, Bottoms

May 1

May 1 Veronica Beard Aaliyah Linen-Blend Dickey Blazer

Sarah Williams

Princess Madeleine, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 18 Zara Contrast Trainers

Jun 18 Valentino V4084 Sunglasses

Jun 21 Cartier Love Bracelet with 4 Diamonds

Jun 21 Ebba Brahe Loberöd Necklace

May 1 Veronica Beard Jeanne Linen-Blend Trousers

May 1 Veronica Beard Aaliyah Linen-Blend Dickey Blazer

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