What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 18Jun26-Math

Sézane Victoria Earrings

Jun 19

Jun 19 Sézane Victoria Earrings

Queen Mathilde, Accessories, Earrings, Princess Elisabeth

Natan Chris Dress

Jun 18

Jun 18 Natan Chris Dress

Queen Mathilde, Dresses

Giorgio Armani Pleated Nappa-leather Pumps

Sep 14

Sep 14 Giorgio Armani Pleated Nappa-leather Pumps

Queen Mathilde, Shoes

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches