What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 18Mar19

Bruun Rasmussen Flower Diamond Earrings

May 15

May 15 Bruun Rasmussen Flower Diamond Earrings

Crown Princess Mary, Accessories, Earrings

Pura Lopez Gianella Pumps in Blush Patent Leather

May 22

May 22 Pura Lopez Gianella Pumps in Blush Patent Leather

Crown Princess Mary, Shoes