What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 29, 2026

King Philippe and Queen Mathilde visit Liège Province

September 29, 2026

On Tuesday, King Philippe and Queen Mathilde visited the Province of Liège.

September 29, 2026

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Queen Maxima, Outerwear

Natan Couture Teo Blazer in Brown

Queen Maxima, Outerwear

All tagged 18Mar24-V1

Sep 2

Sep 2 Longchamp Le Pliage City Shopping L Bag in Sable

Heaven

Crown Princess Victoria, Bags

Aug 30

Aug 30 Jennifer Blom Swan Island Skirt

Heaven

Crown Princess Victoria, Bottoms

Jul 14

Jul 14 Engelbert Stockholm Mini Choker

Sarah Williams

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Nov 25

Nov 25 MarZio D13 Pumps in Jean Blue

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Crown Princess Victoria, Shoes

Nov 9

Nov 9 Stella McCartney Beckett Bag in Red

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Crown Princess Victoria, Bags

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Heaven

Crown Princess Victoria, Accessories, Watches

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 2 Longchamp Le Pliage City Shopping L Bag in Sable

Aug 30 Jennifer Blom Swan Island Skirt

Jul 14 Engelbert Stockholm Mini Choker

Nov 25 MarZio D13 Pumps in Jean Blue

Nov 9 Stella McCartney Beckett Bag in Red

Sep 17 Epoch Lady Chronograph with Diamonds

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