What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 18Mar26-M2

Zimmermann Kaleidoscope Belted Floral Midi Dress

Dec 19

Dec 19 Zimmermann Kaleidoscope Belted Floral Midi Dress

Crown Princess Mary, Dresses

Serpui Charlotte Clutch with Natural Stones

Apr 30

Apr 30 Serpui Charlotte Clutch with Natural Stones

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Blush Pink Suede

Aug 31

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Pink Suede

Crown Princess Mary, Shoes