What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Danish State Visit to Australia - Day 4

Mar 17, 2026

Danish State Visit to Australia - Day 4

Mar 17, 2026

Mar 17, 2026

Latest Find

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Loro Piana Extra Bag L23 in Light Mastic/Sun Gold

Princess Charlene, Bags

Loro Piana Extra Bag L23 in Light Mastic/Sun Gold

Princess Charlene, Bags

Princess Charlene, Bags

All tagged 18Mar26-Mad

Zara Sequin Bomber Jacket

Mar 18

Mar 18 Zara Sequin Bomber Jacket

Princess Madeleine, Outerwear

Swarovski Matrix Hoop Earrings

Nov 19

Nov 19 Swarovski Matrix Hoop Earrings

Princess Madeleine, Accessories, Earrings

Cartier Tank Americaine Watch

Jun 13

Jun 13 Cartier Tank Americaine Watch

Princess Madeleine, Accessories, Watches

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary