What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Read more →

Queen Maxima, Shoes

All tagged 18Oct13-Eug

Lanvin Ballet Flats in Black Patent Leather

Jun 2

Jun 2 Lanvin Ballet Flats in Black Patent Leather

Princess Beatrice, Princess Eugenie, Shoes

Alice + Olivia Mirabella Waist Pleat Tartan Mini Skirt

Jan 17

Jan 17 Alice + Olivia Mirabella Waist Pleat Tartan Mini Skirt

Princess Eugenie, Bottoms

Topshop Mini Tartan Duffle Bag

Dec 23

Dec 23 Topshop Mini Tartan Duffle Bag

Princess Eugenie, Bags