What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 18Sept20

Rolex Datejust Watch in Silver & Rose Gold

Feb 27

Feb 27 Rolex Datejust Watch in Silver & Rose Gold

Princess Marie, Accessories, Watches

Carolina Herrera Slingback Pumps in Red Suede

Jul 23

Jul 23 Carolina Herrera Slingback Pumps in Red Suede

Queen Letizia, Shoes

Carolina Herrera Guipure Lace Dress in Red

Jul 23

Jul 23 Carolina Herrera Guipure Lace Dress in Red

Queen Letizia, Dresses

Carolina Herrera Metropolitan Insignia Clutch in Gold

Jul 22

Jul 22 Carolina Herrera Metropolitan Insignia Clutch in Gold

Queen Letizia, Bags, Queen Mathilde, Princess Elisabeth

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia

Giambattista Valli Rose-Print Ruffled Dress

Jul 10

Jul 10 Giambattista Valli Rose-Print Ruffled Dress

Princess Marie, Dresses

Jimmy Choo Romy Pumps in Nude Suede

Jun 26

Jun 26 Jimmy Choo Romy Pumps in Nude Suede

Shoes, Princess Marie, Princess Elisabeth

Yves Saint Laurent Sunset Wallet Bag

Apr 7

Apr 7 Yves Saint Laurent Sunset Wallet Bag

Princess Marie, Bags