What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 19Apr13

Natan Pleat Detail Pumps in Grey Suede

Mar 17

Mar 17 Natan Pleat Detail Pumps in Grey Suede

Grand Duchess Maria Teresa, Shoes

Armani Collezioni Textured Jacket

Oct 16

Oct 16 Armani Collezioni Textured Jacket

Queen Silvia, Outerwear

Muzungu Sisters x Delphine Delafon Mini Bucket Bag

May 15

May 15 Muzungu Sisters x Delphine Delafon Mini Bucket Bag

Tatiana Casiraghi, Bags