What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 19Aug17

Nina Ricci Sleeveless Cloqué Dress in Black

Oct 17

Oct 17 Nina Ricci Sleeveless Cloqué Dress in Black

Queen Letizia, Dresses

Christian Dior Asymmetrical Pump in White Braided Elastic

Aug 29

Aug 29 Christian Dior Asymmetrical Pump in White Braided Elastic

Princess Charlene, Shoes

Carolina Herrera Astrud Clutch in Black Leather

Oct 23

Oct 23 Carolina Herrera Astrud Clutch in Black Leather

Queen Letizia, Bags