What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 19Aug22

Zimmermann Amelie Belted Tiered Ramie-gauze Midi Dress

Sep 6

Sep 6 Zimmermann Amelie Belted Tiered Ramie-gauze Midi Dress

Crown Princess Marie Chantal, Dresses

Wilbur & Gussie Charlie Clutch in Purple Silk

May 21

May 21 Wilbur & Gussie Charlie Clutch in Purple Silk

Bags, Princess Benedikte

Veja V-12 Leather Sneakers in White/Maroon/Navy

Oct 29

Oct 29 Veja V-12 Leather Sneakers in White/Maroon/Navy

Crown Princess Mary, Shoes