What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 19Aug22

Zimmermann Amelie Belted Tiered Ramie-gauze Midi Dress

Sep 6

Sep 6 Zimmermann Amelie Belted Tiered Ramie-gauze Midi Dress

Crown Princess Marie Chantal, Dresses

Wilbur & Gussie Charlie Clutch in Purple Silk

May 21

May 21 Wilbur & Gussie Charlie Clutch in Purple Silk

Bags, Princess Benedikte

Veja V-12 Leather Sneakers in White/Maroon/Navy

Oct 29

Oct 29 Veja V-12 Leather Sneakers in White/Maroon/Navy

Crown Princess Mary, Shoes