What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 19Aug26-MM

Zimmermann Rebellion Flared Trousers

Apr 10

Apr 10 Zimmermann Rebellion Flared Trousers

Crown Princess Mette Marit, Bottoms

Aquazzura Pinot Ballet Flats in Brown

Oct 7

Oct 7 Aquazzura Pinot Ballet Flats in Brown

Shoes, Crown Princess Mette Marit

Bella Freud Saint James Jacket

Apr 13

Apr 13 Bella Freud Saint James Jacket

Crown Princess Mette Marit, Outerwear

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra