What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 19Feb23-MC

Gabriela Hearst Rhein Trousers

Feb 21

Feb 21 Gabriela Hearst Rhein Trousers

Crown Princess Marie Chantal, Bottoms

Gabriela Hearst Layne Blazer

Feb 21

Feb 21 Gabriela Hearst Layne Blazer

Crown Princess Marie Chantal, Outerwear