What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

On Thursday, Queen Mary officially opened Christian IV's restored winter room at Rosenborg Castle.

Read more →

November 7, 2026

Latest Find

Featured

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

Read more →

Princess Beatrice, Outerwear

All tagged 19Feb25-PD

Alter Designs Janet Bomber in Black

Dec 26

Dec 26 Alter Designs Janet Bomber in Black

Pauline Ducruet, Outerwear

Loose Joints x Masato Maekawa Mezcal Baseball Cap in Navy

Dec 26

Dec 26 Loose Joints x Masato Maekawa Mezcal Baseball Cap in Navy

Pauline Ducruet, Hats

Alter Designs Lava Wrapped Shirt in Patchwork Silk

Dec 26

Dec 26 Alter Designs Lava Wrapped Shirt in Patchwork Silk

Pauline Ducruet, Tops