What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 19Feb26-V

Tim Mårtenson Silk Flowers Headpiece

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Headpiece

Crown Princess Victoria, Hats

Gianvito Rossi Gianvito 85 Pumps in Black Suede

Apr 27

Apr 27 Gianvito Rossi Gianvito 85 Pumps in Black Suede

Princess Madeleine, Shoes, Crown Princess Victoria