What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 19Jul09

Stuart Weitzman Archie Slingback Sandals in Lizard Leather

Sep 11

Sep 11 Stuart Weitzman Archie Slingback Sandals in Lizard Leather

Crown Princess Mette Marit, Shoes

John Lewis Beaded Clutch in Navy

Mar 16

Mar 16 John Lewis Beaded Clutch in Navy

Duchess of Cambridge, Bags