What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 19Jun18-Eug2

Gianvito Rossi Vamp Ankle Boots in Black Suede

Feb 9

Feb 9 Gianvito Rossi Vamp Ankle Boots in Black Suede

Princess Eugenie, Shoes

Roland Mouret Roxby One Shoulder Asymmetric Hem Top in Iris Print

Sep 25

Sep 25 Roland Mouret Roxby One Shoulder Asymmetric Hem Top in Iris Print

Princess Eugenie, Tops

Chloé Nile Bracelet Mini Bag in Black

Sep 4

Sep 4 Chloé Nile Bracelet Mini Bag in Black

Princess Eugenie, Bags