What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

Read more →

November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Read more →

Princess Charlene, Outerwear

All tagged 19Jun25-IA

Helly Hansen Escape Utility Raincoat

Jun 19

Jun 19 Helly Hansen Escape Utility Raincoat

Princess Ingrid-Alexandra, Outerwear

New Balance 530 Trainers in Grey Matter Harbor

Jun 19

Jun 19 New Balance 530 Trainers in Grey Matter Harbor

Princess Ingrid-Alexandra, Shoes

Izipizi #N Sunglasses in Tortoise

Mar 12

Mar 12 Izipizi #N Sunglasses in Tortoise

Accessories, Crown Princess Mette Marit, Sunglasses, Princess Ingrid-Alexandra