What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 19Jun25-IA

Helly Hansen Escape Utility Raincoat

Jun 19

Jun 19 Helly Hansen Escape Utility Raincoat

Princess Ingrid-Alexandra, Outerwear

New Balance 530 Trainers in Grey Matter Harbor

Jun 19

Jun 19 New Balance 530 Trainers in Grey Matter Harbor

Princess Ingrid-Alexandra, Shoes

Izipizi #N Sunglasses in Tortoise

Mar 12

Mar 12 Izipizi #N Sunglasses in Tortoise

Accessories, Crown Princess Mette Marit, Sunglasses, Princess Ingrid-Alexandra