What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 19May25-Bea

Izipizi Sun #D Sunglasses in Tortoise

Aug 10

Aug 10 Izipizi Sun #D Sunglasses in Tortoise

Princess Beatrice, Accessories, Sunglasses

ViBi VENEZiA Delfina Wedges with Ankle Lace in Light Blue

May 25

May 25 ViBi VENEZiA Delfina Wedges with Ankle Lace in Light Blue

Princess Beatrice, Shoes

The Vampire's Wife The LA Midi Dress in Blue Floral Print

Sep 23

Sep 23 The Vampire's Wife The LA Midi Dress in Blue Floral Print

Princess Beatrice, Dresses