What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Crown Princess Victoria visits Running Academy

May 20, 2026

Crown Princess Victoria visits Running Academy

May 20, 2026

May 20, 2026

Latest Find

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ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All tagged 19May26-V

ASICS Gel-Kayano 32 Running Shoes

May 20

May 20 ASICS Gel-Kayano 32 Running Shoes

Crown Princess Victoria, Shoes

Under Armour UA Qualifier Run Half Zip

May 20

May 20 Under Armour UA Qualifier Run Half Zip

Crown Princess Victoria, Tops

RS Sports Paris Relaxed Tee

May 20

May 20 RS Sports Paris Relaxed Tee

Crown Princess Victoria, Tops

Van Cleef & Arpels Vintage Alhambra Pendant in White Gold

May 4

May 4 Van Cleef & Arpels Vintage Alhambra Pendant in White Gold

Crown Princess Victoria, Accessories, Necklace