What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 19Nov21-T2

Prada Crystal-Embellished Pleated Silk-Taffeta Gown in Black

Sep 15

Sep 15 Prada Crystal-Embellished Pleated Silk-Taffeta Gown in Black

Tatiana Casiraghi, Gowns

Carolina Santo Domingo Stella Clutch in Black

Aug 8

Aug 8 Carolina Santo Domingo Stella Clutch in Black

Tatiana Casiraghi, Bags