What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Nov96

Chanel Tweed Coat with Metallic Contrast

Jun 22

Jun 22 Chanel Tweed Coat with Metallic Contrast

Princess Caroline, Outerwear

Chanel HC Embroidered Velvet Gown

Dec 10

Dec 10 Chanel HC Embroidered Velvet Gown

Princess Caroline, Charlotte Casiraghi, Gowns