What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 19Oct12-MM

Sergio Rossi Embellished Slingback Sandals

Oct 17

Oct 17 Sergio Rossi Embellished Slingback Sandals

Crown Princess Mette Marit, Shoes

Valentino Embellished Frame Pouch

Jul 29

Jul 29 Valentino Embellished Frame Pouch

Bags, Crown Princess Mette Marit

Emilio Pucci Beaded Organza Gown in Pink

Jul 26

Jul 26 Emilio Pucci Beaded Organza Gown in Pink

Crown Princess Mette Marit, Gowns