What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 19Oct17-Bea

Dee Ocleppo Envelope Clutch in Floral-Embossed Leather

May 4

May 4 Dee Ocleppo Envelope Clutch in Floral-Embossed Leather

Princess Beatrice, Bags

Jimmy Choo Diad Suede and Leather Ankle Boots in Black

Oct 28

Oct 28 Jimmy Choo Diad Suede and Leather Ankle Boots in Black

Princess Beatrice, Princess Eugenie, Shoes

Misha Nonoo Alma Pleated Dress

Oct 8

Oct 8 Misha Nonoo Alma Pleated Dress

Princess Beatrice, Dresses