What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Oct23-Max1

Natan Couture Mollo Top

Oct 19

Oct 19 Natan Couture Mollo Top

Queen Maxima, Tops

Gianvito Rossi Gianvito 105 Pumps in Mango Metallic

Sep 20

Sep 20 Gianvito Rossi Gianvito 105 Pumps in Mango Metallic

Queen Maxima, Shoes

Natan Couture Marvel Skirt

Sep 20

Sep 20 Natan Couture Marvel Skirt

Queen Maxima, Bottoms

Patek Philippe Ellipse Lady Diamonds Watch

Jun 20

Jun 20 Patek Philippe Ellipse Lady Diamonds Watch

Queen Maxima, Accessories, Watches