What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Oct26-M

Francesca x Ovarian Cancer Research Foundation Awareness Bracelet

Sep 4

Sep 4 Francesca x Ovarian Cancer Research Foundation Awareness Bracelet

Crown Princess Mary, Accessories, Bracelet

Anya Hindmarch Mortimer Clutch in Barolo Red Crosshatch Leather

Mar 26

Mar 26 Anya Hindmarch Mortimer Clutch in Barolo Red Crosshatch Leather

Crown Princess Mary, Bags

Katrin Cecilia Jacobsen Pleated Veiled Headband in Navy

May 4

May 4 Katrin Cecilia Jacobsen Pleated Veiled Headband in Navy

Crown Princess Mary, Hats

Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Jun 29

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia