What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine attends Min Stora Dag reception

October 20, 2026

Princess Madeleine attends Min Stora Dag reception

October 20, 2026

On Tuesday, Princess Madeleine attended Min Stora Dag’s An evening for children who struggle in Skansen.

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October 20, 2026

Latest Find

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Dries Van Noten Draped Top

Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

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Queen Mathilde, Tops

All tagged 19Oct26-Mad

Safiyaa Rory Gown in Cherry

Nov 6

Nov 6 Safiyaa Rory Gown in Cherry

Princess Madeleine, Gowns