What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 19Sept08

Giorgio Armani Swarovski Handle Bag

Apr 19

Apr 19 Giorgio Armani Swarovski Handle Bag

Grand Duchess Maria Teresa, Bags

Giorgio Armani Navy Linen Trouser

Jul 25

Jul 25 Giorgio Armani Navy Linen Trouser

Grand Duchess Maria Teresa, Bottoms

Giorgio Armani Ruffle Jacket

Jul 25

Jul 25 Giorgio Armani Ruffle Jacket

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Silk Jacket with Bow

Jul 25

Jul 25 Giorgio Armani Silk Jacket with Bow

Grand Duchess Maria Teresa, Outerwear

Heartmade Embellished Cropped Jacket in Black

Apr 7

Apr 7 Heartmade Embellished Cropped Jacket in Black

Crown Princess Mary, Outerwear